Back to The Big Handshake 2026: SwissMLS SA at the heart of real estate innovation

On May 19, 2026, the Lake Side in Zurich hosted a new edition of The Big Handshake – Real Estate meets PropTech, an event that has become a must-attend for real estate professionals in Switzerland.

This year, the event brought together more than 300 participants to discuss the major changes in the industry: digitalization, artificial intelligence, marketing, building management, and innovation in real estate processes.

On this occasion, SwissMLS SA was pleased to participate as an official sponsor of the event.

SwissMLS SA is the joint venture created by IMMOMIG SA and Properstar SA to combine the strengths of their respective real estate platforms: dreamo.ch and properstar.ch.

This alliance allows real estate professionals to offer multi-portal distribution of their properties and enhanced visibility in Switzerland and abroad.

Through SwissMLS SA, the two players share the same ambition: to support the digital transformation of the real estate sector while offering efficient, innovative and market-driven solutions.

As its name suggests, The Big Handshake is primarily a platform for meetings and exchanges between the various players in the real estate ecosystem. The program for the 2026 edition alternated between conferences, panels and best practice case studies on particularly topical themes:

• artificial intelligence and real estate
• smart buildings
• digitalization of marketing
• property management and operation
• innovation in transactions
• new data-driven approaches

Participants also had the opportunity to discover innovative technological solutions presented in the exhibitor area, dedicated to PropTech companies and new digital models.

Through dreamo.ch and properstar.ch, SwissMLS SA continues to actively support initiatives that promote innovation, collaboration and the digitalization of the real estate industry.

The Big Handshake 2026 once again demonstrated the importance of exchanges between established players and innovative companies in building the future of the sector. We would like to warmly thank the organizers, speakers and all participants for this inspiring edition full of meetings.