Why your real estate agency needs a good website and how Immomig® can help you!

In the real estate industry, a large part of the first contact with your clients now takes place online. Before picking up the phone, most sellers, buyers and tenants visit the agency’s website to check its credibility, discover the services offered and look at some references. Having a website is no longer enough. You need a professional website that is clear, effective, capable of generating qualified contacts and, above all, easy to manage on a daily basis.

This is precisely where a website based on the Immomig® business CMS makes the difference: you benefit from a tool designed for the real estate industry, directly integrated into your CRM.

Even if you are very present on portals or social networks, your website remains your official showcase. It plays several key roles:

An owner who is considering giving you a mandate or a buyer who wants to visit a property often asks the same questions:

• Is this agency serious?
• Does it have a real local presence?
• Can I trust it?

A professional website, up to date, with clear content, quality photos and a presentation of the team immediately reassures. On the other hand, an outdated or poorly structured website can create doubts, even if your work in the field is irreproachable.

On the portals, your ads are listed alongside those of your competitors, with similar presentation templates. Your agency website allows you to:

• highlight your services (management, PPE, brokerage, valuation, etc.)
• show your knowledge of the local market
• publish blog articles, guides or studies
• present your team and your way of working

This is where you make the difference.

A well-designed website becomes a prospecting tool:

• request for a viewing or valuation forms
• subscription to a newsletter or alerts
• direct contact with the agent responsible for a property

Your prospects can contact you at any time, without going through a portal, and their data is directly integrated into your Immomig CRM® if you use our CMS.

You don’t need to be a computer whiz to understand what makes a good website. A few simple principles are enough:

On an effective website:

• You understand who you are and what you do in a few seconds
• The pages are not overloaded
• The important information stands out immediately

In web design, we often talk about Jakob’s Law: Internet users spend their time on other sites and therefore expect your site to work the same way. In practical terms: no need for “revolutionary” navigation concepts, but simple, familiar elements.

Your menu should guide your visitors almost “without them realizing it”. The classic sections of an agency:

• Home
• Properties for sale / Properties for rent
• Services (management, valuation, condominium, etc.)
• About us / Our team
• Contact

Add clear action buttons (called Call to Action or CTA):

• “Request an estimate”
• “Schedule a visit”
• “Subscribe to new listings”

The more explicit the message, the more visitors know what to do.

In real estate, property sheets are the heart of your website. They must:

• highlight key information (type of property, location, price, surface area, number of rooms)
• offer high-quality photos and plans
• allow for the download of a complete PDF file
• offer clear actions: request a viewing, ask a question, add to favorites, etc.

With the Immomig® CMS, all this is directly linked to your CRM data: no double data entry, no risk of forgetting to update, contacts directly recorded in your CRM when a user creates an account on your website, and much more!

A significant proportion of your prospects consult your ads on their smartphones. A good website must therefore:

• automatically adapt to all screen sizes (responsive design)
• load quickly, even with a medium-speed mobile connection
• offer simple forms to fill in on a mobile phone

Some easy-to-remember best practices:

• legible fonts and a comfortable text size
• sufficient contrast (dark text on a light background, for example)
• structured content with headings, subheadings and lists
• not too much content on one page; it is better to have several clear sections than a “wall of text”

For an individual, selling a property or signing a lease is a major decision. Certain pages help build trust:

• an “About” page that presents your story, your team and your values
• testimonials from satisfied clients
• a “Frequently Asked Questions” (FAQ) section that answers the most common questions (deadlines, fees, sales process, etc.)

A CMS (Content Management System) is the tool that allows you to manage the content of your site without having to “code” it (pages, texts, images, etc.).

With a “standard” CMS (like WordPress or others), you often need to:

• install extensions to manage real estate properties
• develop specific connectors with your CRM
• maintain technical and security updates

The result is that the more technical components you add, the more fragile the system becomes and the more difficult it is to maintain.

The Immomig® CMS works differently: it was designed specifically for real estate agencies. This means:

• pages and terms adapted to your industry
• native management of properties, lists of objects, search filters
• direct integration with your Immomig® CRM, without a DIY bridges

You work in an environment you already know, with features that speak your language.

Let’s get down to business: what does a website based on the Immomig® CMS bring to your agency?

Thanks to the CMS integrated into Immomig®:

• you manage your ads, your site and your contacts in the same place
• every change in the CRM (price, status, photos) is automatically reflected on your site
• requests from the site feed your contact files and your Marketing Funnel directly

Less double data entry, fewer errors, and above all a significant time saving for your teams.

Unlike general-purpose CMS, the Immomig® interface is organized around your business:

• predefined sections typical of an agency (sales, rentals, promotions, etc.)
• ad and property list management based on our Pelican technology
• property pages optimized for real estate: characteristics, photo gallery, plans, location, contact form, etc.

The features available on your site may include:

• access to Immomig® PDF files directly from property listings
• a “My account” space for your prospects to manage their search criteria and data
• a history of viewed properties, with the option to modify or archive their account
• and much more!

Everything is designed to make your future clients feel supported and to enable them to progress with their project in just a few clicks.

Immomig® offers several website models (templates):

• modern designs, adapted to current expectations
• optimized structure for showcasing your properties and services
• customization of your visual identity: logo, colors, typography, visuals

You choose the base that suits you, then adapt it to your image.

Immomig® sites are developed according to the best practices of natural search engine optimization (SEO):

• clean HTML5 structure
• configurable meta tags
• flexible management of sections via the integrated CMS

In addition, the hosting is in Switzerland, subject to Swiss data protection laws. This means you offer your customers a secure environment with a high level of confidentiality.

Even without touching the code, you can:

• create or modify content pages (services, news, team, etc.)
• adapt certain graphic elements (colors, opacity of certain blocks)
• highlight promotions, events or news, etc.

You remain autonomous in your content, while relying on a solid technical foundation.

Here is an example of a simple approach to launch or modernize your site:

• Do you want to prioritize generating mandates, rentals, promoting new projects, or all of the above?
• Who do you want to convince first: sellers, landlords, buyers, tenants?

• more oriented towards “prestige”
• more oriented towards “volume” / large portfolio
• more oriented towards “local and proximity”

• clear texts about your services
• presentation of the team
• high-quality photos of your properties and your region
• possible FAQs or thematic pages (estimation, taxation, financing, etc.)

• structure of the sections
• Visual identity
• basic SEO parameters
• integration of contact and estimation forms

• track requests received from the site in your CRM
• identify the most visited pages
• gradually optimize the content and calls to action

In a real estate market that is becoming increasingly digital, your website is no longer just a “plus” but a real tool for developing your business:

• it strengthens your credibility
• it generates qualified contacts
• it enhances your services and local expertise

By choosing a site based on the Immomig® business CMS, you gain efficiency: a single platform for your CRM, your site and your prospects, modern templates designed for real estate, and an infrastructure hosted in Switzerland. Want to modernize your site or create a new one? Discover our models and contact our team at 0840 079 069 or support@immomigsa.ch.

See an overview of the Standard model

See an overview of the Oak model

See an overview of the Mahogany model

See an overview of the Sycamore model

See an overview of the Birch model

See an overview of the Cedar model

See an overview of the Pando model

In addition to our adaptable templates, we also offer the creation of 100% personalized websites, tailor-made for agencies who want a unique design that totally reflects their image.
This service is available on request and is subject to a personalized quote.

Contact us to find out more! Our team is here to help! They can be reached by telephone on 0840 079 069, by e-mail at support@immomigsa.ch or via our ticket system directly in your Immomig® software.

Sources

hellodarwin.com - Article

hostinger.com- Article